
Lose 10
bad habits in 1 week
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One of the
greatest aids to improving your copy is to print out your work and
read it as if you were a reader. Reading your work aloud is another
routine step that helps produce better copy.So, how often do you
include these steps in your daily routine? Sometimes not enough.
Make it a habit today.
Breaking
habits requires an investment in examining your copy to make the
necessary changes.
We can't
break habits unless we know our habits. Here's a sampling of steps
that can help you improve your work. How many habits can you
eliminate in one week - and sustain for the long run?
Give it a
shot this week:
1. Avoid
patterns:
Re-read your work from the past week. Look for habits. Maybe it's
that you started multiple leads all in the same way (ie. with the
name of someone), or that you filed multiple run-on sentences. Or
that you started too multiple paragraphs with a surname. Or that you
overused certain words such as the, that, and etc. It's easy to fall
into habits. Don't roboticize your work. Evolve it.
2.
Eliminate awkward words:
Nobody's asking reporters to dumb down their writing. It's simply a
case of being reader-friendly. Write for your readers, not above
them. Look for words with fewer syllables to replace long-winded
words. Look for places where one word will take the place of two
words. Condense. Cut. Tighten.
3. Improve
your quotes:
Evaluate your quotes. Are they quotes that add colour to your story,
or are you just quoting information that can be paraphrased? Filing
quotes such as "If people want more information, they'll have to
contact Bob Smith in accounting next week" are a disservice to quote
marks. Or, if you repeatedly file quotes that consist of three words
(ie. bit quotes) that are not colourful and add nothing to your
story, it's time to work on gathering full quotes that say something
worthwhile.
4. The
'background' paragraph:
If you constantly forget to write a background paragraph, you need
to make a note to yourself whenever you write. When you start to
write your story, type BACKGROUND PARAGRAPH HERE in bold and fill in
the space before you file your copy. Don't leave it to editors to
fill your holes. It's your byline. It's your work.
5. The
basic stuff:
Have you identified people in your story? Get the basics: who they
are, title, age, occupation, home town, etc.
6. Don't
fake it:
Read
other papers to get up to date on current events. If you're
localizing a national story, get the background and understand it so
you're reporting accurately and with proper knowledge of connected
events so you'll properly inform your readers.
7.
Their/there, to/too, it's/its:
The BIG three in many reporters' copy requires special attention. .
Whenever you use one of these words, develop the habit of checking
and rechecking. Have you got the correct word? Readers love catching
these silly errors... and they let us know about them.
8. Don't
rely on just officials:
It's easy to get in a routine of talking to just officials. Don't
forget about John Public. That's who's affected. People-cize your
stories.
9. Junk
the jargon:
Beware jargon. Is there really a rule of thumb? Does fur really fly?
Does a puck really bulge the twine. Jargon is like writing in code
to readers. Just tell them in plain English what you mean.
10. The
'What does this mean' paragraph:
Add perspective to your work. It's a simple explanation of the
significance of a story. It can be based on past events, opinions,
or it can bring readers up to speed so they understand new
developments or where a story is headed. Type WHAT DOES THIS MEAN as
a reminder in your copy... and then fill it. Your readers will be
thankful. Report what it means early in your copy.
By Gregg
McLachlan, Associate Managing Editor, Simcoe Reformer
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